Cinnaholic has announced it is rolling out three new limited-time offerings for spring, in addition to a new app and loyalty program called Cinnaholic Rollwards.

The cinnamon roll bakery chain’s new items will be available from March 21 to June 19 and include:

• Lemon Icebox Pie Roll – Lemon Icebox frosting topped with fresh lemon zest, homemade pie crumble and powdered sugar
• Coconut Cream Pie Roll – French vanilla frosting topped with homemade coconut custard, graham cookies and pie crumble
• Lemonberry Coffee Cake – A zesty homemade coffee cake filled with lemon juice and fresh blueberries, topped with streusel and lemon glaze; this item will seasonally replace the Banana Bread grab-and-go offering

Cinnaholic guests who sign up for Cinnaholic Rollwards and make a purchase will be rewarded with a free Old Skool Roll, the bakery’s best-selling twist on a classic cinnamon roll. With Rollwards’ staggered release, the app is available to download now in certain locations, with additional locations becoming available over the next few months.

Rollwards members will also receive a free cinnamon roll on their birthday, be rewarded with special offers throughout the year and will earn 10 points for every $1 spent in-store and online, which can be redeemed for signature rolls, rolls by the dozen, cookies and more.

In addition to the 82 current Cinnaholic locations, 25 new locations will open in 2023 with another 40 in development.

“Ever since Cinnaholic appeared on ABC’s Shark Tank, we have continued to spark a nationwide love affair with gourmet cinnamon rolls,” says Leanne Cavallaro, vice president, operations, Cinnaholic. “And between the roll-out of the Rollwards app, innovative new flavor launches and continued growth plans, we are rewarding Cinnaholic loyalists for all the love they’ve shown us over the years.”