Pretzelmaker has introduced its first drive-thru location in Mason City, Iowa with its Fresh Twist brand in partnership with franchisee Mark Frandle. Along with a drive-thru, guests can also visit the pick-up window for menu items all day long, including fresh-baked Pretzel Bites, breakfast sandwiches on pretzel rolls, Pretzel Flatbread Pizzas and specialty coffee beverages.
Pretzelmaker launched the Fresh Twist brand back in 2018 to fulfill a growing demand for breakfast and late-night options. The portability of the menu items pairs well with drive-thru models in addition to travel centers, universities and airports.
“We are thrilled to debut Pretzelmaker’s first drive-thru location to date in Mason City with our franchisee, Mark Frandle, who had the vision to bring this to life in his local community,” says Jenn Johnston, president of FAT Brands’ Quick-Service Division. “Our Fresh Twist model was designed to cater to smaller footprints and on-the-go customers, so we see this opening as a perfect jump-start to fuel additional drive-thru growth in the years to come.”