Milk Bar, the iconic dessert company from award-winning chef Christina Tosi, has announced the upcoming launch of two new cookie types in grocery stores: bite-sized crunchy cookies (“crunchies”) and ready-to-bake cookie dough.
Debuting in grocery stores this spring, crunchies are poppable, flavor-loaded cookies made uniquely crispy and airy from puffed rice cereal inside (a nod to the brand’s signature use of cereal starting with Tosi’s creation of Cereal Milk Soft Serve, credited with starting the cereal milk craze).
Ready-to-bake cookie dough will be a limited time offering powered by General Mills. Tosi and her team joined forces with General Mills to create a dough that bakes perfectly golden brown on the outside, while staying gooey on the inside.
“Cookies are where it all started for me - my first invitation into the kitchen as a kid and a mainstay on the Milk Bar menu ever since. After all, cookies are the most versatile treat in the dessert world: there is a perfect one for every moment, every taste, every craving,” says Christina Tosi. “I can’t wait to share what we’ve dreamed up with these two treats: an epic snack in your daily routine with crunchies and an invitation into the kitchen to own the title of baker yourself with our ready-to-bake dough.”
Crunchies will launch in 4 flavors: Brown Butter Chocolate Chip, Cinnamon Toast, Pretzel-y Chocolate Chip and Vanilla Butter Crunch, and will be found in retailers like Whole Foods, Giant, Stop and Shop and more.
The ready-to-bake cookie dough will launch in 2 flavors: Cornflake Chocolate Chip Marshmallow and Fruity Cereal, and will be found in retailers like Target, Kroger and more.