St. Pierre Bakery and Happy Egg Co. are teaming up to help Kroger shoppers elevate their mornings. Throughout the month of May, Kroger shoppers will receive discounts when they purchase Happy Egg and St. Pierre products together.

“We are always thrilled to partner with brands and retailers that embody our same desire to teach America that breakfast does not have to be boring,” says Whitney Fortin, vice president of marketing at Happy Egg. “Our flavorful eggs coupled with St. Pierre’s delicious brioche make it easy for you to Choose Happy for your morning.”

“This is a key season for St Pierre and this year, Mother’s Day coincides with National Brioche Day, so there’s never been a better time to join forces with a like-minded brand to make breakfast magnifique,” says Amy Cossey, head of US brands at St Pierre Bakery.

In addition to in-store discounts, St. Pierre and Happy Egg will be running a week-long giveaway on Instagram for a month’s supply of Happy Eggs and St. Pierre brioche products, branded accessories and more. Shoppers can follow Happy Egg and St. Pierre on Instagram to participate, and to see the latest developments from both brands.