Rubicon Bakers has announced the hiring of Sebastian “Seb” Siethoff as its new chief executive officer. Siethoff comes to Rubicon from Ball Corporation where he served as general manager. He has over 20 years of experience in the food and beverage industry and previously held leadership roles at CSM Global Bakery Solutions, Wrigley, a subsidiary of Mars, McDonald’s, Unilever and Johnson & Johnson.

Siethoff takes over from Andrew Stoloff and Leslie Crary, who purchased the business in 2009 and oversaw a period of significant growth, including the partnership with Trive Capital, the acquisition of Just Desserts and the development of several significant retail baking partnerships. Stoloff and Crary will continue to serve as members of the board.

“Seb brings a great blend of operational and marketing experience to Rubicon in the retail, foodservice and e-commerce channels,” Stoloff says. “He knows the baking space, as well as our customers and distributors from his prior experiences which will allow him to hit the ground running.”

“Seb is passionate about our mission, our products, our bakers and our customers,” Crary says.

Siethoff holds an MBA from Thunderbird School of Global Management and a master’s degree from Julius Maximilians Universität in Germany.

“I’m honored to take on this role at Rubicon Bakers and Just Desserts and look forward to continuing the Company's mission as we serve our customers the most delicious baked goods on the market,” says Siethoff.