To celebrate the first official day of summer, Panera Bread has announced Panera Swim Soups: the You Pick 2 Collection. This new line of swimwear, starting at $32, is inspired by the mixing and matching style trend, as well as Panera’s popular “You Pick 2” menu items.
Starting today, guests can visit ThePaneraShop.com to mix and match the new designed swimwear, which features bold designs celebrating five beloved Panera menu items, including Strawberry Poppyseed Salad, Broccoli Cheddar Soup, Chipotle Chicken Avocado Melt Sandwich, Classic Grilled Cheese and Creamy Tomato Soup.
“Our guests have always loved the optionality we offer with Panera’s iconic You Pick 2 meal, allowing them to find the perfect combination of what’s most delicious to them,” says Drayton Martin, senior vice president of brand building, Panera Bread. “This concept lent itself perfectly to our next generation of Swim Soups as Panera has always embraced mixing and matching to reflect your flavor favorites. Whether you prefer a Classic Grilled Cheese and Creamy Tomato Soup or lean into summer vibes with our Strawberry Poppyseed Salad, we can’t wait for guests to get their hands on these latest looks from Panera.”
MyPanera members can wear their Swim Soup and eat it too on Thursday, June 22. That day, Panera is offering $2 off You Pick 2 orders made on the Panera app, exclusively for MyPanera members to celebrate their favorite Panera flavor combinations.