With one of the most highly anticipated movies of the summer, BARBIE, coming to theaters in less than a month on July 21, Cold Stone Creamery is partnering with Warner Bros. Pictures and Mattel to introduce a new Barbie-inspired flavor – Pink Cotton Candy – now available in stores and online as a cake and Creation.
The ‘Best Cake Ever!’ draws inspiration from the film’s Best Day Ever themes. It’s made with layers of moist yellow cake and Pink Cotton Candy ice cream with Dance Party Sprinkles wrapped in fluffy white frosting.
Additionally, guests can get enjoy the ice cream flavor as a Gotta Have It Creation in a limited-edition Barbie movie-themed custom cup while supplies last. All That Glitters is Pink Creation combines Pink Cotton Candy ice cream, graham cracker pie crust, Dance Party Sprinkles and whipped topping.
“We are excited Warner Bros. chose to collaborate with Cold Stone Creamery for this playful and empowering new BARBIE movie-themed flavor profile,” says Sara Schmillen, vice president of marketing at Kahala Brands, parent company of Cold Stone Creamery. “Two brands that inspire creativity make for a powerful activation, and we know our customers will love our new Barbie movie-inspired Creation and cake. The perfectly pink hues capture this beloved iconic character’s big, bold personality. Add in the Dance Party Sprinkles, and it's like Barbie herself showed up to join in the fun!”
Guests can enter the Barbie The Movie Sweepstakes now until Tuesday, August 8 for a chance to win themed prize packages, including Fandango movie tickets, Cold Stone Creamery gift cards and a grand prize including a Barbie Dreamhouse.
Cold Stone Creamery stores nationwide will offer the All That Glitters is Pink Creation and Best Cake Ever! ice cream cake until August 8.