The Cheesecake Factory is celebrating National Cheesecake Day on Sunday, July 30 by introducing its newest flavor: Cookie Dough Lover’s Cheesecake with Pecans – a creamy cheesecake loaded with chocolate chip pecan cookie dough, topped with cookie dough frosting.

For every slice of Cookie Dough Lover’s Cheesecake with Pecans sold through July 29, 2024, The Cheesecake Factory will donate 25 cents to Feeding America, the nation’s largest hunger-relief organization dedicated to ending hunger through a network of food banks and meal programs.

Additionally, guests who sign up for Cheesecake Rewards by National Cheesecake Day can then dine-in on Monday, July 31 or Tuesday, August 1 and enjoy any slice of The Cheesecake Factory’s more than 30 flavors of cheesecake – including the new Cookie Dough Lover’s Cheesecake with Pecans – for half price. Cheesecake Rewards is The Cheesecake Factory’s new rewards program that is now available nationwide. The program is free to join and provides members with rewards throughout the year.

“The Cheesecake Factory is honored to commemorate National Cheesecake Day with the introduction of our Cookie Dough Lover’s Cheesecake with Pecans benefiting Feeding America,” says David Overton, founder and chief executive officer of The Cheesecake Factory Incorporated. “Additionally, we are pleased to provide a special offer for Cheesecake Rewards members on July 31st and August 1st.”