Kooshy Croutons, a brand which looks to bring elevated croutons to store shelves, has launched nationally at all Whole Foods Market locations.

Started in early 2022 by bread obsessed brothers Jon and Matt Wachsman, Kooshy Croutons quickly secured 3,000 store locations in its first year of business including H-E-B, The Fresh Market, Meijer, Albertsons Safeway, Mariano’s, Fresh Thyme and Central Market.

“Landing your first national retailer is a huge deal as a startup. Having that account be Whole Foods, where we’re the only branded crouton nationally, is a dream come true. We’re excited to reintroduce shoppers nationwide to the joy of adding high quality, delicious croutons to their salads,” says Jon Wachsman.

“As crouton evangelists, we also want people to know there’s no shame in eating them right out of the bag. Croutons are often snacked on so just know you’re not alone,” adds Matt Wachsman.

Kooshy is the only Non-GMO Project Verified crouton and three of its four flavors are vegan and dairy-free. Just like dressing, Kooshy has a crouton for every salad with flavors that include Mambo Italiano (garlic, basil, parmesan), Almost Naked (sea salt, black pepper), Poco Picante (chile, lime) and French Toast (cinnamon, maple sugar).

Kooshy Croutons, the first premium croutons made from sourdough bread, are available for $4.49 per 5-ounce bag in approximately 500 Whole Foods Market locations nationwide.