To celebrate National Auntie Day on Wednesday, July 26, Auntie Anne’s is hosting an open casting call contest to find the coolest aunt in the country and crown them as the first-ever “Auntbassador.” In addition to this title, the “Auntbassador” will win a $10,000 shopping spree and an all-expense paid trip to the iconic Mall of America with their niece or nephew, plus Auntie Anne’s swag and more.

Aspiring “Auntbassadors” – including official aunties, stand-in aunties and uncles who play the role of aunties – can submit their casting videos explaining why they’re the coolest auntie on their TikTok, Instagram, Facebook or Twitter pages using #AuntieAnnesCasting23 and #contest. Submissions are open now through July 31. Auntie Anne’s will announce its first-ever “Auntbassador” on August 11.

“Auntie Anne’s takes immense pride in playing the role of America’s auntie by providing our fans with hot, handmade snacks and fun moments that twist up their day,” says Julie Younglove-Webb, chief brand officer at Auntie Anne’s. “This National Auntie Day, we’re doing more of what we love by creating an unforgettable experience for aunties and brand fans across the country.”

The “Auntbassador” can also take over Auntie Anne’s official Instagram throughout the course of their shopping spree to walk fans through their journey at Mall of America and show how they decide to treat themselves and their niece or nephew during back-to-school season.

To learn more about how Auntie Anne’s is celebrating National Auntie Day and for full details on how to enter to win a $10,000 shopping spree, an all-expenses paid trip to Mall of America and more, interested individuals can visit Auntie Anne’s website.

Auntie Anne’s wants everyone to join in on the National Auntie Day celebration. All Rewards members can redeem a buy one, get one free Original or Cinnamon Sugar Pretzel on July 26 at participating locations.