Peanut butter chocolate and banana – inspired by Elvis Presley’s favorite sandwich – is the newest limited edition Junior’s cheesecake flavor, as a result of a national flavor contest held in the lead-up to National Cheesecake Day, taking place this coming Sunday, July 30.

Out of more than 5,000 entries across the country, Thomas Zahorec, from Greenville, South Carolina, submitted the winning flavor.

“Elvis had his numerous number one hits, and we have ours,” says Alan Rosen, owner of Junior’s. “So, I can’t think of a better way to celebrate National Cheesecake Day than by creating this new flavor to honor the King, himself. Because just as you ‘can’t help falling in love’ with Elvis, I know you won’t be able to resist this peanut butter chocolate banana cheesecake. My deepest congratulations goes to Mr. Zahorec for inspiring our 25th flavor.”

In addition to a $2500 cash prize, Rosen says that Zahorec will win a cheesecake a month for a year, including one of the new flavor. The limited edition peanut butter chocolate banana cheesecake flavor will be available in various sizes through Labor Day.