The Almond Board of California has teamed up with Hall of Fame athlete and current University of Colorado football coach Deion “Coach Prime” Sanders to promote the health benefits of almonds to consumers. Coach Prime and California Almonds are encouraging individuals to be smart about recovery, as almonds are rich in nutrients that can help with exercise recovery.

Coach Prime and California Almonds will be seen at the beginning of the NCAA football season with advertisements airing on national and cable TV, on CBS, Fox, ESPN and CBS Sports, social media and more.

According to research, funded by the Almond Board of California and conducted among 64 US adults ages 30-65 who are occasional exercisers, most study participants who ate almonds experienced reduced fatigue and tension during muscle recovery, increased leg and lower back strength and decreased muscle damage during the first day of recovery.