Starting this week, Crumbl Cookies is treating consumers with a brand new flavor added to the menu every Monday for the rest of the year. The bakery chain is kicking off the new cookie flavors with Apple Cider Muffin, a warm spiced apple cider muffin-inspired cookie covered in apple cider glaze and cinnamon brown sugar streusel.

Crumbl offers six different flavors each week from a rotating menu of over 250 cookie flavors. Some of its most popular flavors are inspired by classic desserts like pies, brownies, cheesecakes and candies.

“I like to think of us as trendsetters,” says Amy Eldredge, vice president of menu at Crumbl. “We put a spin on classic desserts by adding the Crumbl Touch.”

In addition to introducing new weekly featured flavors, Crumbl is publishing a new podcast, “Crumbl Unboxed,” where the weekly lineup will be unveiled. The podcast will also highlight meaningful moments from messages in the fan mail, direct messages through social media and experiences from Crumbl customers.