Panera Bread has announced the introduction of Crunch Time Ordering, a one-swipe ordering option on the Panera app. This new, free feature is among the first in the industry that allows guests to have their favorite meals pre-programmed to be ordered at a set date and time with just a single swipe.
Crunch Time Ordering was designed to remove the thinking and unnecessary steps out of dinner crunch time and is available exclusively for MyPanera members on the Panera iOS app. By simply swiping once on the app, customers can quickly place their favorite stored Crunch Time order for pickup or delivery.
With the Panera app, customers have the added benefit of personalized recommendations tailored to their preferences and when they are pressed for time. The integration of Crunch Time Ordering into the Panera app allows customers to choose the Crunch Time that makes sense for their individual schedule, ensuring that their orders are prepared and ready when they need them.
To use it, customers simply:
- Add their regular Panera order as a favorite in the iOS app. They select their favorite soup, salad, sandwich, Value Duet or You Pick 2 combo.
- Schedule and select their “Crunch Time.” Panera will remind them to place their order at the busiest times in their schedule.
- When they receive the notification, all it takes is one swipe in the app to have their Panera meal prepared for pickup or delivery when they need it most.
“We are thrilled to introduce Crunch Time Ordering as the ultimate one-swipe ordering option on the Panera app,” says Meenakshi Nagarajan, chief digital officer, Panera Bread. “Our guests lead busy lives and need convenience more than ever. They have always been able to rely on Panera for delicious food made with great ingredients, and now we have their backs when they need to quickly and easily have dinner handled between meetings, practices or recitals, or other moments of crunch time in their lives.”
Panera also recently launched an extension to their popular Toasted Baguette sandwich platform – Stacked Toasted Baguettes. They are available in three varieties, including the Chicken & Pepperoni Mozzarella Melt, Chicken Green Goddess Caprese Melt and the Chicken Cordon Bleu Melt.
