Sister brands Great American Cookies and Marble Slab Creamery have announced their partnership with March of Dimes, the leading nonprofit fighting for the health of mothers and babies. The three organizations will join forces to honor Neonatal Intensive Care Unit (NICU) patients, their families and the healthcare professionals caring for them.
To celebrate NICU employees on September 28, NICU Staff Appreciation Day, Great American Cookies and Marble Slab Creamery will provide a sweet surprise to select NICU teams around the country by delivering cookie cakes and ice cream cakes. In honor of NICU Awareness Day on September 30, Great American Cookies and Marble Slab Creamery will donate $1 to March of Dimes for every purchase made in-store or online. Additionally, customers who order cookie cakes or ice cream cakes online on September 30 (and pick up no later than October 7) receive $3 off their cookie cake or ice cream cake with code.
“With 1 in 10 babies born preterm each year, many of whom will spend time in the NICU, we appreciate the remarkable impact NICU staff have on families,” says Jenn Johnston, chief marketing officer at FAT Brands, Inc. “At Marble Slab Creamery and Great American Cookies, we love sharing milestone moments with families, whether it’s a birthday or first steps – every milestone is worth celebrating. We have the perfect cookie cakes and ice cream cakes to do just that! We are proud to raise funds to further the March of Dimes mission to improve the health of all moms and babies.”
“For more than 20 years, March of Dimes has been there for families with a baby in the NICU and as they transition home, offering the support and education they need, right when they need it,” says Kelly Ernst, March of Dimes senior vice president, chief revenue and impact officer. “This NICU Awareness Month, we are inspired by Great American Cookies and Marble Slab Creamery’s commitment to celebrate the dedicated staff that work so hard to take care of thousands of families each year with support from our hospital partners across the country as part of their exciting Milestones Matter initiative.”