With Halloween just around the corner, cake decorating company Wilton is helping customers get into the season with its fan favorite Halloween collection and new, trending products. The company is introducing four new items to complement seasonal staples that include holiday bakeware and tools, decorating kits, Candy Melts, icing, sprinkles and edible decorations.

New Halloween products for 2023 include:

  • Vampire Decorating Kit – This kit has everything needed to make the perfect vampire cupcake. Set includes fondant hair, red vein candy eyeballs, fondant mouth and royal icing teeth. SRP: $6.99 and available at Meijer and HEB.
  • Skull Sprinkles – This new sprinkle set comes packaged in a skull-shaped container filled with orange, black and white sprinkles as well as edible eyeballs, tombstones and bones. SRP $5.99 and available at Mills Farm & Fleet.
  • Tall Halloween Sprinkles – This new sprinkles mix is the perfect accent to any Halloween treats and features black and white sprinkles alongside medium nonpareils and edible metallic knives and skulls shapes. SRP: $5.49 and available at HEB, Meijer and Wilton.com.
  • Shimmer Pumpkin Icing Decorations – A 12-count package of shimmer pumpkins to add finishing touches to cakes, cupcakes or cookies. SRP: $ 6.49 and available at Meijer, HEB, Wilton.com.

Returning favorites include:

  • Wilton’s Day of the Dead Collection – This line includes bakeware and decorations featuring whimsical iconography and designs perfect for celebrating the Day of the Dead.
    • Day of the Dead Gummy Sugar Skull Icing Decorations, SRP: $6.49
    • Day of the Dead Cupcake Liners, SRP: 24 CT $1.99
    • Day of the Dead Cookie Cutter Set, SRP: 3 PC $3.99
    • Day of the Dead Cupcake Decorating Kit, SRP: $5.99
    • Day of the Dead Treat Bags, various designs, SRP: $2.79 - $2.99
  • Wilton Halloween Sprinkles Assortments – From its Eyeballs Sprinkles Mix to sanding sugars and everything in between, Wilton has all you need to top Halloween treats . SRP: $4.99-5.49
  • Wilton Halloween Royal Icing Decorations – Wilton’s assortment of Halloween-themed icing decorations add a festive touch to cupcakes, cookies, candies and cakes. They include cute ghosts holding candy corns to gory knives and cleavers or severed fingers. SRP: $6.49
  • Wilton Skull Cake Pan – This skull-shaped pan features a premium non-stick surface for easy release and clean up. The eyes, nose and mouth are already cut out and can be filled with candy, eyeball decorations, gummy worms or icing. SRP: $11.99
  • Wilton Halloween Themed Cookie Cutters and Tools – Wilton offers a large variety of Halloween-shaped cookie cutters as well as tools including their ghost and pumpkin spatulas as well as pumpkin and bat-shaped turners. SRP: $1.29 - $11.99