Nothing Bundt Cakes has announced a collaboration with iconic candy brand REESE’S PIECES to launch a limited-time pop-up flavor: Bundtlet Full O’ REESE’S PIECES.
“We created this sweet partnership to delight our guests by combining two favorite treats in one this Halloween season,” says Claire Jessen, senior director of culinary innovation at Nothing Bundt Cakes. “Our Bundtlet Full O’ REESE’S PIECES combines the irresistible taste of our Chocolate Chocolate Chip Bundt Cake with America's favorite Halloween candy.”
The candy-filled, personal-sized cake, only available in Bundtlet size, can be purchased nationwide from October 23 through November 5 while supplies last. This marks the brand’s third pop-up, following the launch of Churro Dulce de Leche in September and an OREO Cookies & Cream pop-up in August.
“Our new pop-up flavors are bringing so much joy to Nothing Bundt Cakes guests by offering a fun twist on our signature cakes,” says Angie Eckelkamp, chief marketing officer at Nothing Bundt Cakes. “From special celebrations to simply indulging in a ‘just because’ moment, Nothing Bundt Cakes is always seeking ways to bring more joy to any occasion.”