Voodoo Doughnut has announced its quarterly philanthropic initiative in collaboration with Make-A-Wish. The chain has launched the Dreamweaver, a star-shaped doughnut filled with creamy caramel, coated in luscious strawberry frosting and topped with white chocolate and toffee bits.
A portion of the proceeds from every Dreamweaver sold will go directly to Make-A-Wish’s mission of creating life-changing wishes for children with critical illnesses. The doughnut will be sold at participating Voodoo Doughnut locations in Portland and Eugene, Oregon; Vancouver, Washington; Austin, Cypress, Houston, Katy, and San Antonio, Texas; Denver and Boulder, Colorado, and Tempe, Arizona.
“Make-A-Wish relies solely on the generosity of individuals and partners like Voodoo Doughnut to make more like-changing wishes possible,” says LuAnn Bott, vice president of revenue partnerships and services at Make-A-Wish America. “When Voodoo Doughnut customers make a purchase, they can take pride in knowing that they’re helping us to grant wishes that can play an important and impactful role in the healing process for children with critical illnesses.”
"We’re proud to support Make-A-Wish and their mission to grant life-changing wishes for children battling critical illnesses,” says Chris Schultz, chief executive officer of Voodoo Doughnut.
The Dreamweaver will be available at participating Voodoo Doughnut locations through the end of the year.