To help home bakers and families embrace the holiday season, Keebler is releasing a tasty new product: Keebler Pretzel Pie Crusts.

The special release is a salty and sweet take on the brand’s ready-to-eat crusts. Keebler Pretzel Pie Crusts are ideal for both bake and no-bake pies. Consumers can simply add their favorite fillings, and within minutes, their holiday creations are ready to be served.

Additionally, in partnership with Warner Bros. Discovery Global Consumer Products, Keebler is celebrating the 20^th anniversary of iconic holiday movie Elf with the release of Elf Limited-Edition Keebler Gingerbread Fudge Stripes. This exclusive release is a festive take on Keebler’s Fudge Stripes, featuring the sweet taste of gingerbread complemented by white fudge. The cookies come in four unique designs based on fan-favorite scenes from the film, along with special packaging.

“We are excited to help spread holiday magic this season and offer families delicious ways to create more meaningful moments,” says Alicia Mosley, vice president of marketing at Keebler. “With our tasty holiday offerings, everyone can enjoy moments of togetherness, whether they’re creating holiday desserts with our new Pretzel Pie Crusts or celebrating the 20^th anniversary of an iconic film with the Elf Limited-Edition Keebler Gingerbread Fudge Stripes.”