Panera Bread is serving up a gift that keeps on giving this holiday season in the form of its Unlimited Sip Club. Customers can now give the coffee, tea and beverage lovers in their lives a Panera gift card that can be directly used towards a membership to enjoy all the benefits of the Unlimited Sip Club, whether for a month, six months or an entire year. 

The Panera Unlimited Sip Club offers 26 unlimited coffee, tea and iced beverages for just one flat monthly or annual rate. Guests can sign up for a monthly subscription plan and apply their Panera gift card as a payment method to start sipping for just $11.99 per month (plus tax) – or save even more by signing up for the Annual Plan for just $99 (plus tax) for one year with code MYPYEAR99A. For a limited time through December 31, guests can also receive a $10 bonus card for every $50 of Panera gift cards purchased or reloaded in-cafe or online.

“At Panera, the spirit of generosity is in everything we do, whether we’re serving guests in our bakery-cafes or providing quality and convenience in their day-to-day lives,” says Meenakshi Nagarajan, chief digital officer, Panera Bread. “We are thrilled to be able to be an option for gift-givers this year – no matter what holidays and people in your life you are celebrating, the gift of Unlimited Sip Club is the perfect feel-good gesture for that special someone on your list.”