Warm cookie delivery chain Tiff’s Treats is celebrating its 25th anniversary this month – from its origin as a concept started by students at The University of Texas at Austin in 1999 to over 100 locations across the country with more than 1,700 employees. 

“Leon and I have poured our heart and soul into building Tiff’s Treats,” says Tiffany Chen, co-founder and chief creative officer of Tiff’s Treats. “From countless late nights of testing recipes, crunching numbers, and seeking innovation, reaching this milestone has been no small feat. We are incredibly moved by the millions of fans who have supported us along the way, choosing Tiff’s Treats to celebrate warm moments and allowing us to reach this landmark achievement, and can’t wait for all that is still to come!”

As a nod to its title as “The Official Treat of Birthdays,” Tiff’s Treats is celebrating a birthday of its own by debuting two new treats for fans to get in on the party. The new Birthday Confetti Cookie (available for all of 2024) is a festive and colorful sugar cookie baked with confetti sprinkles and white chocolate chips, made to taste just like birthday cake. The Chocolate Birthday Cake Bar (sold for a limited time in January) features Tiff’s Treats’ Double Chocolate cookie dough with cake flavorings, baked with semi-sweet chocolate chips, white chips and rainbow sprinkles inside and out.

In recent years, Tiff’s Treats has expanded to new regions including Colorado, Florida and Southern California, as well as launching partnerships with brands such as Baked by Melissa and Sprinkles. The brand also expanded its national footprint with the addition of chocolate chip cookies that can be shipped anywhere in the US. Moving forward, fans can look forward to store openings and delivery outposts in new regions, fresh and exciting brand collaborations and expanded offerings available nationwide.

“Although we’ve been at this for 25 years, we are continuously learning and finding new ways to push boundaries,” says Leon Chen, co-founder, chairman and chief executive officer of Tiff’s Treats. “Seeing the brand play a role in so many customers’ milestones and special occasions, and delivering warm moments every day is what drives us to reach new audiences and deliver quality and consistency for our loyal fans. I am so proud of the company we have built and look forward to all that our team will accomplish in the years ahead.”