In honor of World Nutella Day on Monday, February 5, Nutella is celebrating the superfans who love the popular hazelnut spread, especially by including the brand in their social media bios.

With Nutella’s 60^th anniversary upcoming, the brand sought out an estimated 140 superfans across the United States who already have Nutella included in their social media bios and will be gifting them with sweet surprises. Inspired by these fans, this World Nutella Day, the brand is encouraging other enthusiasts to profess their love for the brand by dedicating their bios to Nutella. Now through February 5, consumers who add Nutella to their social media bio, share a screenshot to their Instagram story and tag @Nutella in their post will have a chance to win exclusive Nutella prizes.

“Nutella isn't simply a food brand that our superfans enjoy, it's a part of who they are and what makes our Nutella-loving community so strong,” says Noah Szporn, senior vice president of spreads at Ferrero North America. “This World Nutella Day, we are celebrating those who love Nutella so much that it’s part of their identity, and inviting anyone who loves Nutella to join in on the fun.”

For more information on how to enter, fans can visit Nutella’s special website.

In 2007, American blogger Sara Rosso decided to create a celebratory day to inspire and unite the global Nutella community to share their passion for the brand on social media. World Nutella Day quickly became a global phenomenon, as fans everywhere shared their love. The fan-created holiday continues the tradition of celebrating fans’ favorite hazelnut spread with exclusive Nutella giveaways.