Crumbl has announced a partnership with GRAMMY Award-winning singer/songwriter Olivia Rodrigo, unveiling the exclusive Olivia Rodrigo’s GUTS Cookie.

The cookie, inspired by Rodrigo’s 2024 GUTS Tour, is made up of two chilled purple vanilla cookies sandwiched around layers of triple-berry jam and light vanilla buttercream, rolled in colorful star-studded sprinkles and topped with a star cutout.

“We are thrilled with this partnership introducing Olivia Rodrigo’s GUTS Cookie, a unique treat inspired by her remarkable music,” says Sawyer Hemsley, chief branding officer and co-founder of Crumbl. “This collaboration marks a celebration of creativity and flavor, bringing fans a memorable experience that perfectly combines music and the Crumbl experience.”

Olivia Rodrigo’ s GUTS Cookie will be available starting Monday, February 19 in stores surrounding Palm Desert, California, to celebrate the first performance of the GUTS World Tour on Friday, February 23. During each of the consecutive sold out North America GUTS World Tour stops, this specialty cookie will be featured as the seventh offering on Crumbl’s weekly menu. The cookie can be found exclusively at locations within an hour of her performances.

Once the most anticipated tour of the year concludes in August, Olivia Rodrigo’s GUTS Cookie will become available at all Crumbl locations across the US and Canada from August 19-24, as part of the weekly menu lineup.

As part of the Olivia Rodrigo’s GUTS Cookie partnership with Crumbl, one fan will win a trip and tickets to the Salt Lake City concert, and a box of Crumbl Cookies signed by Olivia Rodrigo. More information on the giveaway will be available on Crumbl’s Instagram channel.