Philly Pretzel Factory is once again inviting fans to kick off March Madness with its second annual “Salty 16” Bracket Contest. This pretzel-themed tournament gives customers the opportunity to participate in their very own Snacks vs. Dips bracket, with all menu items from the Philly Pretzel Factory menu. Customers will have a chance to win an assortment of prizes, including a grand prize of $5,000.

To enter the contest, which kicks off March 11, customers must visit their nearest Philly Pretzel Factory to purchase a Salty 16 Rivet Bucket (prices vary by location). Each bucket sports a unique QR code, which links to an online bracket where customers will be prompted to create an account and vote for their preferred snack and dip combinations. Voting consists of eight rounds, where participants will be asked to vote on what their favorite pretzel and dip items are.

Once cast, votes are final, and brackets must be submitted by April 8, while supplies last. Results will be shared via direct message and email on April 13, with one winner taking home $5,000, ten winning a $100 NCAA digital gift card and twenty winning a Philly Pretzel Factory party tray.

“We’ve been looking forward to implementing the Salty 16 Bracket Contest across all our stores for a while, and we’re excited to offer customers a way to celebrate March Madness with us,” says Dan DiZio, founder of Philly Pretzel Factory. “Who knows, maybe they’ll even discover a new favorite menu item along the way!”