Following the success of the Barbie movie, which has received several Academy Award nominations, Sprinkles has teamed up with Mattel to release a Barbie Pink Velvet cupcake in honor of Barbie’s 65th anniversary. The limited-edition treat celebrates the remarkable achievement, inspiration and empowerment of the “Barbie Pink” legacy.
The Barbie Pink Velvet ($6) cupcake is a glamorous revamp of the classic red velvet featuring a white chocolate ganache core within a pink cake, crowned with pink cream cheese frosting and a Barbie decoration.
Available for national shipping through Saturday, March 23 and for pick-up and delivery through Sunday, March 24, The Barbie Dozen ($80) is the ideal treat to bring to Oscar viewing parties on Sunday, March 10. Presented in an iconic Barbie wrap, the box features 3 Barbie Pink Velvet, 3 Sprinkle, 3 Strawberry and 3 Red Velvet cupcakes.
“Teaming up with Mattel to celebrate Barbie’s 65th anniversary is not just about creating a limited-time Pink Velvet flavor; it’s about celebrating the resilience, strength and limitless potential of women everywhere,” says Sprinkles chief marketing officer Michelle Wong. “At Sprinkles, we’re honored to join forces with a brand that shares our commitment to female empowerment and the belief that every girl can be anything. This cupcake embraces the solidarity and pride of ‘Barbie Pink.’ Together, we aim to celebrate the remarkable achievements of women, spark ambition and empower them to dream big and reach for the stars.”