Across the country, consumers are getting excited for Easter. The National Confectioners Association (NCA) reports that confectionery sales for the Easter season will surpass $5 billion this year. Additionally, 92 percent of Americans who celebrate Easter do so with chocolate and candy, and 85 percent of people who make Easter baskets include these special, seasonal treats.
“The Easter season signals the start of spring – and is a perfect showcase of the continued excitement consumers have for incorporating chocolate and candy into their special occasions,” says John Downs, president and chief executive offcier of the National Confectioners Association. “No matter what treats they prefer, Americans can agree that every celebration is sweeter with chocolate and candy.”
Top treats for Easter include:
- Chocolate eggs or bunnies
- Jelly beans
- Candy-coated eggs
- Marshmallow candy
To help consumers navigate the Easter season, the NCA provides a set of resources, tips for treating, fun facts and more online.
