As we head into Earth Month in April, Peet’s Coffee is not only brewing up flavor, but helping its customers reduce their footprint one cup at a time. 

This Earth Month, Peet’s has announced the following initiatives: 

• Permanently increasing the discount for customers who bring their own cup (BYOC) to 25 cents for any drink, hot or cold 
• Officially bringing back porcelain “dine-in” cups, making reusable options a fixture across all of its coffeebars 
• Exclusively offering loyalty members $1 off any non-dairy drink selections from this year’s spring menu
  • Spring menu drinks include Honey Almond Latte with Almond Milk, Honey Almond Matcha Latte with Almond Milk, Almond Cold Brew Oat Latte, and an Anniversary Blend
• Encouraging customers to enjoy 25 pecent off when they bundle a non-dairy beverage and a plant-based food item on Earth Day (April 22)
  • Plant-based food items include Peet’s new plant-based Southwest Breakfast Burrito and the Everything Plant-Based Sandwich.
• Partnering with Too Good To Go to rescue more than 120,000 bags of end-of-day food and address single-use foodservice packaging waste.

“After a winter that never seemed to end, who isn't ready for a little spring in their coffee,” says Jessica Buttimer, vice president of brand at Peet’s Coffee, about the spring menu. “At Peet’s, we are coffee for coffee people whatever the season, and with coffee-forward blends and flavors that are irresistibly good; we’re excited to bring this lineup of new menu delights into the world.”