Bakery-café chain TOUS les JOURS has announced its partnership with the global entertainment company behind the cultural phenomenon Baby Shark, The Pinkfong Company. This collaboration will see the launch of an exclusive cake line based on Pinkfong’s beloved characters and stories, available at participating locations nationwide starting on April 11.

“We are excited to announce our collaboration with The Pinkfong Company, bringing an enchanting range of Pinkfong-themed cakes to our collection,” says Sue Han, marketing manager for TOUS les JOURS. “This exclusive line is specially designed to captivate and delight, featuring the charming characters and vibrant colors that have captured the hearts of children worldwide. We’re proud to merge our baking expertise with Pinkfong’s magical touch, creating memorable moments for families and fans alike.”

“We are thrilled to partner with TOUS les JOURS to bring the excitement of Baby Shark to tables across the nation,” says Greta Hartmann, director of licensing & partnerships for Pinkfong USA. “Collaborating with TOUS les JOURS aligns perfectly with our mission to create fun, engaging experiences that connect with families and fans. We hope this exclusive line will add a splash of joy to every special occasion and celebration.”

The all-new Happy Birthday Baby Shark Cake features a classic chocolate buttercream cake with a smooth chocolate coating, chocolate sponge and chocolate buttercream. It comes with 3D shark figurines and an interactive Baby Shark that plays music.

The Strawberry Dream World Cake features Pinkfong and Ninimo figurines starting on June 1. The charming confection is inspired by Pinkfong’s lovable characters and boasts a strawberry-flavored buttercream cake with berry jam filling, adorned with various shades of pink decorations including figurines, rainbows and sparkling heart garlands.