Baby Ruth, the candy bar featuring dry roasted peanuts, rich caramel and smooth nougat, is partnering with the New York Yankees on special Baby Ruth products for the 2024 season.
One of those is the limited-edition Baby Ruth Baked Pinstripe Bar, featuring a combination of peanut and chocolate buttercream, vanilla icing, with blue sprinkles, chocolate drizzle and Baby Ruth candy. It will be offered at select 7-11 stores throughout New York during the season.
“We are thrilled to partner with the New York Yankees for a second year and make the fan experience even bigger and better than before,” says Neal Finkler, vice president, marketing for Baby Ruth and Butterfinger. “Nothing is better than enjoying your favorite game with a classic chocolate treat.”
The fan-favorite limited-edition Baby Ruth Milkshake is also back. A mix of creamy chocolate ice cream, chocolate sprinkles, caramel drizzle, whipped cream and topped with a Baby Ruth bar, the shake is available to fans at Yankee Stadium shake stands for the full season. Fans can also pick up Baby Ruth candy bars from select concession stands around the stadium and in the Yankees Luxury Suites.
“Baby Ruth and the New York Yankees make a great partnership,” says Yankees senior vice president of strategic ventures Marty Greenspun. “The Baby Ruth milkshake was a huge hit among fans last year, and we can’t wait for our guests to enjoy it and the classic Baby Ruth candy bar during home games again this season.”