Iconic New York City bagel institution H&H Bagels has officially opened a new company-owned store in the Kips Bay neighborhood. With locations currently on the Upper East Side, Upper West Side, JFK Airport, LaGuardia Airport and Moynihan Train Hall, the new operation will mark the brand’s sixth location in New York City.

The new store will feature H&H Bagels’ updated business model, allowing guests to follow their bagel or sandwich along an assembly line as team members put together their custom orders. Serving all of the H&H Bagels classics, from the bacon egg and cheese to the smoked salmon sandwich, commuters and fans of the brand can now stop by to pick up their H&H favorites.

The Kips Bay location officially opened, but the grand opening will be held on Sunday, April 28. The celebration will include swag bags for the first 100 customers.

H&H Bagels is set to open another store in the brand new Penn Station at the LIRR concourse, 32nd Street at Seventh Avenue, later this spring.