Dawn Foods is gearing up to celebrate National Donut Day on Friday, June 7, by offering tailored support for professional bakers. The bakery ingredients leader looks to empower bakeries with resources and strategies to use the occasion to amplify customer engagement and build lasting loyalty.

The donut market is poised for significant growth, with Technomic forecasting an increase of 6-7 percent in the coming years. Dawn’s own proprietary research reveals that 46 percent of donut purchasers buy at least a dozen at a time, indicating robust consumer demand.

“Donuts are experiencing a significant surge in popularity, presenting bakeries with a delicious opportunity to not only drive sales but also forge lasting connections with customers,” says Anne Marie Halfmann, director of commercial marketing at Dawn Foods. “As the demand for donuts continues to rise, National Donut Day offers businesses a prime opportunity to showcase their creative offerings and attract new customers through enticing treats.”

Dawn offers an extensive range of high-quality donut mixes, icings, glazes, fillings and packaging solutions that meet the evolving preferences of consumers. Additionally, the company’s instructional how-to videos and troubleshooting manuals help bakers consistently create irresistible donuts for customers.

Explore Dawn's comprehensive range of donut solutions and its National Donut Day support program at its website.