McDonald’s is inviting fans to celebrate grandmothers and recreate cherished moments made with them over the years this summer by treating themselves to the Grandma McFlurry – available starting May 21 for a limited time.
The new McFlurry features a syrup and chopped, crunchy candy pieces (like grandma’s favorite treat that she hid in her purse) - all blended in our creamy vanilla soft serve.
“Grandmas have always held a special place in our hearts, and today they're having a major moment influencing culture – inspiring trends in fashion, decor and now, even food with our newest McFlurry,” says Tariq Hassan, chief marketing and customer experience officer at McDonald’s. “The Grandma McFlurry tastes like a trip down memory lane, and we're excited to give our fans that experience while honoring the grandma-figure in all our lives.”
In honor of the limited-edition Grandma McFlurry, McDonald’s is giving fans another opportunity to connect with their grandma. Music has the power to bring loved ones together – especially when it’s a fresh take on a familiar tune. McDonald's is partnering with two breakthrough artists to remake hit songs for the occasion, oldies reimagined with a new sound. Singer-songwriter Remi Wolf is covering the classic song “How Sweet It Is (To Be Loved by You)” which will be available on all music platforms on May 21. Also, two-time Latin GRAMMY nominee and Puerto Rican star Jay Wheeler is creating a cover of the iconic Latin song “Piel Canela.”
To kick off the celebration, McDonald's is rolling out Grandma’s McFlurry Mobile – a unique take on the beloved ice cream truck – offering a free, first taste of the new Grandma McFlurry before it’s available in restaurants. The ice cream truck will play the familiar McDonald’s jingle on its speakers as it makes its way around the city.
On Friday, May 17 and Saturday, May 18, Grandma’s McFlurry Mobile will be making stops around New York City, including senior centers and assisted living homes to create more moments of connection between grandparents – a generation that often deals with loneliness – and their families.
Fans can be one of the first to try the new Grandma McFlurry if they stop by Grandma’s McFlurry Mobile at one of the following NYC locations:
Friday, May 17
1 pm – 7:30 pm EST: Herald Square – 104 W 35th St, New York, NY 10018 (On the corner of W 34th St. and Broadway)
Saturday, May 18
The truck will make stops at senior centers and assisted living homes in East Harlem from 12 pm – 1 pm and Flushing from 3 pm – 4 pm EST.
In honor of the occasion, McDonald’s will also donate to Little Brothers - Friends of the Elderly, a national organization whose mission is to support older adults experiencing isolation and loneliness.
