In celebration of America’s favorite frozen treat and the upcoming National Ice Cream Month in July, the International Dairy Foods Association (IDFA) has partnered with Morning Consult to survey America’s love for all things ice cream and frozen desserts.
The survey finds that 97 percent of Americans love or like ice cream. While traditional ice cream flavors still dominate IDFA’s list, specialty flavors like Butter Pecan and Cookie Dough also made the top five:
- Vanilla
- Chocolate
- Strawberry
- Butter Pecan
- Cookie Dough
“It’s no surprise that America loves ice cream,” says IDFA president and chief executive officer Michael Dykes, D.V.M. “And America’s favorite frozen treat is more than dessert—it also supports nearly 30,000 jobs and pumps $11.4 billion into our nation’s economy each year according to IDFA’s Dairy Delivers data. This July, celebrate National Ice Cream Month with a cone, pint, or half-gallon of your favorite flavor and know that you’re also supporting dairy farmers and manufacturers across this great nation.”
More results from the survey:
- Waffle cones beat out sugar cones 29 percent to 12 percent among consumers, but 27 percent of consumers prefer to eat their ice cream out of a bowl.
- Hot fudge is the top ice cream topping at 35 percent, beating out caramel sauce at 24 percent and chocolate sauce at 21 percent. Whipped cream is the second most popular topping at 29 percent.
- 94 percent of respondents say that ice cream flavor is the most important consideration, though four fifths of adults think size and price are important as well.
- 63 percent of Americans say their favorite place to eat ice cream is at home; 21 percent of young adults (18-34) are more likely than other groups to say outdoors is their favorite setting.
