Just in time for the official first day of summer on June 20, leading orange juice brand Tropicana is partnering with renowned bakery Milk Bar to introduce a new limited-time soft serve, Orange Squeeze, a nostalgic cream-meets-citrus flavor that’s perfect for the season.
Made with Tropicana Pure Premium, Orange Squeeze offers a burst of fresh-tasting flavor expected from Tropicana, now in a soft serve format from Milk Bar.
“With more than 70 years of bringing fresh-tasting orange juice to all, Tropicana has been a breakfast table classic for generations,” says Monica McGurk, chief executive officer of Tropicana Brands Group’s North America business unit. “As two culinary leaders that have defined their respective categories, our partnership with Milk Bar is emblematic of the taste leadership consumers have come to expect from our brands. Orange Squeeze, made with our Tropicana Pure Premium 100% juice, is yet another way Tropicana is branching beyond the breakfast table to deliver the joy juice brings to many other moments of the day.”
“As a life-long OJ enthusiast, I’m so excited to partner with iconic juice brand, Tropicana, to create our new summer treat obsession – Orange Squeeze soft serve,” says Christina Tosi, founder of Milk Bar. “I grew up racing to the ice cream truck to score my favorite creamy, orange and vanilla flavored bar. Orange Squeeze is our take on that childhood classic, transporting you back, Milk Bar style, to sweet summer memories of that bright, fresh-tasting combo.”
Available at all Milk Bar bakery locations nationwide, as well as through DoorDash, UberEats and Seamless, the brands will dish up Orange Squeeze in a cup ($7) and a pint ($13) from June 20 through August 31, as well as offer single serve bottles of Tropicana Pure Premium Original (No Pulp) for sale in-store.
Fans can visit @tropicana_juices and @milkbarstore on Instagram starting June 20 through National Ice Cream Day on July 21 and comment on the Orange Squeeze post with their favorite nostalgic ice cream or juice memory, using #TropicanaMilkBar #Sweepstakes, for a chance to win a special prize that comes complete with a countertop ice cream maker and ingredients to churn Orange Squeeze at home.