American Express has released its Amex Trendex Millennial and Gen-Z Summer Spotlight Report. The report, which is based on a survey of US consumers, found that Millennial and Gen-Z respondents want to dine out, travel and pursue memorable experiences this summer and are prioritizing spending habits that make room for what they love most.
Some of the survey’s top findings in regards to food include:
- Nearly half (47%) of Millennials and Gen-Z respondents have plans to attend Food Festivals this summer
- Two-thirds of Millennials and Gen-Z (66%) respondents report spending at least $40 per week on takeout
- 41% of Millennials and Gen-Z respondents say they like to secure hard-to-get reservations just to say they've been there, compared to just 13% of Baby Boomers and 24% of Gen X
- 20% of Millennials and Gen-Z respondents are tipping more than last year
This poll was conducted by Morning Consult between May 2-5, 2024 among a sample of 2,026 US adults with a household income of $50,000+. This audience was made up of a generational breakdown of 946 Millennials & GenZers, 535 GenXers and 508 Boomers, and a gender breakdown of 1,010 women and 1,014 men.
