Crumbl has announced its achievement as the top- ranked Dessert/Treat Chain in USA Today’s prestigious "10 Best '' Readers' Choice Awards for 2024. This marks the second consecutive year that Crumbl has secured the coveted first place in this highly competitive category.

“Two cousins tirelessly tested recipes until they created what they thought was the world’s best chocolate chip cookie,” says the USA Today article, “and the first Crumbl store debuted in Logan, Utah, in 2017. Expect that award-winning milk chocolate chip cookie on every menu across all 50 states as well as chilled pink sugar cookies and others inspired by desserts like brownies, cake batter, and dulce de leche.”

In addition to its renowned cookies, Crumbl has expanded its menu this year to include an enticing array of new dessert offerings, introducing items such as Cinnamon Squares, tres leches cake, Key lime pie and its latest, Butter Cake.

"We are thrilled and honored to once again be recognized as the Best Dessert/Treat Chain by USA Today readers," says Jason McGowan, co-founder and chief executive officer of Crumbl. "This award is a testament to the dedication of our team and the unwavering support of our customers who continue to inspire us to innovate and deliver the highest quality desserts nationwide."

The "10 Best" awards by USA Today are an annual highlight in the culinary world, showcasing the most beloved establishments across various categories as voted by readers. The full top ten includes:

  1. Crumbl
  2. Baskin-Robbins
  3. Marble Slab Creamery
  4. Insomnia Cookies
  5. Baked by Melissa
  6. Cold Stone Creamery
  7. Tim Hortons
  8. Nothing Bundt Cakes
  9. Culver's 
  10. Krispy Kreme