The Cheesecake Factory is celebrating its favorite holiday – National Cheesecake Day – in a big way this year making it a two-day celebration and introducing the newest flavor to its lineup on July 29.

Triple Berry Bliss Cheesecake is a creamy cheesecake layered with vanilla cake, three kinds of berries and a kiss of citrus. For every slice of Triple Berry Bliss Cheesecake sold through July 29, 2025, The Cheesecake Factory will donate 25 cents to Feeding America, the nation’s largest hunger-relief organization dedicated to ending hunger through a network of partner food banks and meal programs. The Cheesecake Factory has donated more than $6.6 million to Feeding America since 2008 through the sale of its specially designated cheesecakes.

Additionally, Cheesecake Rewards members can dine-in on Monday, July 29 or Tuesday, July 30 and enjoy any slice of The Cheesecake Factory’s more than 30 flavors of cheesecake – including the new Triple Berry Bliss Cheesecake – for half price.

On July 29, The Cheesecake Factory is also introducing its Cake Merch California Summer Collection online featuring limited-edition caps, t-shirts, beach towels and other summer must-haves. In celebration of National Cheesecake Day, on July 29 and July 30, Cheesecake Rewards members will receive free shipping and a free Celebration Cheesecake Luggage Tag with any Cake Merch purchase.

“The Cheesecake Factory is very pleased to commemorate National Cheesecake Day by introducing our Triple Berry Bliss Cheesecake supporting Feeding America,” says David Overton, founder and chief executive officer of The Cheesecake Factory Incorporated. “Additionally, we are happy to provide our Cheesecake Rewards members with a special dine-in offer and exclusive Cake Merch offer on July 29 and July 30.”