Cinemark Holdings, Inc., one of the largest and most influential theatrical exhibition companies in the world, is teaming up with Mike’s Hot Honey to bring sweet heat to movie theaters across the country for the first time in the honey’s history. For a limited time, Mike’s Hot Honey will spice up what cinema snacks at Cinemark, including hot foods, drinks and dip cups for popcorn.
“We are buzzing with excitement to be the first movie theater chain teaming up with Mike’s Hot Honey to add some sweet heat to our already iconic cinema snacks,” says David Haywood, Cinemark senior vice president of food and beverage. “Moviegoers are always looking for the next hot thing in Hollywood, and with these limited time culinary creations showcasing Mike’s Hot Honey, our guests will be able to have an explosive snacking experience that matches the captivating action on our big screens.”
With this collaboration, Cinemark and Mike’s Hot Honey are providing an array of options to those food lovers looking to add a sweet-heat kick to their movie treats. All of the exhibitor’s more than 300 US theaters now offer dip cups of the honey, and to top it off, select Cinemark locations will offer Mike’s Hot Honey versions of favorite restaurant fare, including a fried chicken sandwich, flatbread, pizza, loaded fries and wings. Guests can also opt for an icy-hot sweet treat with the Mike’s Hot Honey milkshake, in addition to indulging in a spicy spin on margarita and old-fashioned cocktails. All items are available at Cinemark while supplies last.
“We’re thrilled that Mike’s Hot Honey is taking center stage at Cinemark during the busy summer season especially since Cinemark was my local movie theater growing up, so this is a nostalgic moment for me” says Mike Kurtz, founder of Mike’s Hot Honey. “Food has become a quintessential part of the moviegoing experience today and our product can enhance nearly every item on the menu with a sweet-heat kick. We’re sure our easy-to-use dip cups will be a blockbuster hit,” he added.
In order to skip the line and savor the flavor, Cinemark moviegoers can use online mobile ordering and have their concessions waiting upon their arrival. For those wanting to enjoy their movie snack and Mike’s Hot Honey combination beyond the end credits, the dip cups are available for home delivery through Cinemark’s partnerships with DoorDash, Grubhub and Uber Eats.