In honor of National Ice Cream Month (July), the National Frozen & Refrigerated Food Association (NFRA) has unveiled new survey data highlighting America’s deep affection for ice cream. The findings reveal that consumers favor traditional ice cream made from simple, natural ingredients and classic flavors, while also embracing modern and eco-friendly trends.

According to the survey, 71 percent of adults prefer ice cream made with simple, natural ingredients, a preference that spans various demographics. Nostalgia also plays a significant role, with 68 percent of adults feeling nostalgic when they hear the familiar jingle of an ice cream truck.

For many Americans, ice cream remains a quintessential part of summer dining, with 72 percent agreeing that no summer meal is complete without a refreshing scoop for dessert.

While classic flavors like chocolate, vanilla and strawberry remain the most popular, 70 percent of adults also enjoy experimenting with new and unconventional flavors. This trend is especially prevalent among younger consumers, with 80 percent of Gen Z, 81 percent of millennials and 82 percent of Gen X expressing a love for trying new flavors.

Ice cream holds a cherished spot in the hearts of many Americans, especially during summer. Surveys reveal that 75 percent of adults consider ice cream their ultimate indulgence.

These insights highlight the enduring popularity of ice cream as a beloved summer treat.