M&M'S® Ice Cream Cookie Sandwiches have been a part of birthday celebrations for the last 25 years. Featuring creamy, rich ice cream sandwiched between two M&M'S-filled cookies, these classic ice cream sandwiches have become synonymous with summer celebrations.

To celebrate 25 years since M&M'S Ice Cream Cookie Sandwiches first made their debut, the brand is introducing a first-of-its-kind birthday party program that guarantees party fun – as long as you bring M&M'S Ice Cream Cookie Sandwiches to the festivities.

In partnership with digital insurance company, Lemonade, M&M'S Ice Cream is offering fans “Funsurance” to continue to make all birthday celebrations a little bit sweeter, even if things go awry. From July 17 through August 10, consumers who purchase M&M'S Ice Cream Cookie Sandwiches and experience any fun intrusions (such as a lost pizza delivery or a rained out pool party) can enter for a chance to win back some of that fun, with 25 winners chosen at random to receive $250 to make any hiccups a bit sweeter.

“M&M'S Ice Cream Cookie Sandwiches have been making birthday parties more FUN for 25 years,” says Jayesh Shah, Mars Ice Cream marketing director. “It’s only fitting that in honor of this milestone, we invite our fans to join in on the celebration to make festivities a little sweeter, inspiring moments of everyday happiness for all this summer.”

Consumers can go online, upload a receipt confirming purchase of M&M'S Ice Cream Cookie Sandwiches and “file a claim” detailing what interfered with the maximum fun at their summer party for the chance to win.

“Birthdays should be all about fun and celebration, but we know things can sometimes go a bit awry,” says Liron Smadja, head of brand marketing at Lemonade. “The same can be said about moments in life, where we make insurance as simple as possible so everyone can focus on enjoying the moment—just as we’re doing with M&Ms Ice Cream ‘Funsurance’ Sweepstakes this summer!”