National Mango Day took place on July 22, and to commemorate the occasion, the National Mango Board is taking the online experience to the next level with the launch of its new website.
Designed to be a one-stop hub, the new site boasts a collection of interactive features, including an online scavenger hunt fueled by a limited time social media giveaway, allowing mango fans a chance to win gold, silver or bronze-level prizes inspired by the start of the summer games later this week.
“We’re bursting with excitement to unveil our innovative website and celebrate National Mango Day with such a fun and interactive activation,” says Dan Spellman, director of marketing for the National Mango Board. “It’s peak mango season and the best time of year savor the incredible flavor and diversity of fresh mangos. Fans are sure to experience the joy of mangos as they explore the new site and interact with the gamification elements we've added throughout.”
The online scavenger hunt and social media giveaway serve as the centerpiece of the new website launch. Strategically designed with a tiered prize structure that mirrors the excitement of the Summer Olympic Games, this contest encourages social media audiences to explore the new website and unveil all the hidden gems it has to offer. There’s something for everyone to discover, from the personality-matching “Find Your Mango Match” quiz to the engaging “Set the Table” game, and the ability to curate a personalized collection of favorite mango recipes.
Those who successfully navigate the website and complete the scavenger hunt will be entered to win a lineup of prizes inspired by the Summer Olympic Games podium. Just like the games, there will be coveted gold, silver and bronze medal prizes. Prizes include items like Mango.org-branded pickleball sets, Instacart gift cards, color-changing cups, a selection of kitchen utensils and exclusive swag bags filled with mango-themed goodies. The social media contest will run through 29.
National Mango Day festivities extend beyond the website launch and social media giveaway. The National Mango Board will also feature an assortment of mango recipes, juicy trivia and engaging augmented reality (AR) filters on Instagram Stories – perfect for adding a touch of fresh mango magic to any National Mango Day celebration.