Japanese bakery chain Beard Papa's, known worldwide for its fresh and natural cream puffs, is celebrating a significant milestone this summer. On August 8, the chain will mark its 20th anniversary in the USA with in-store events, exclusive promotions and giveaways that will delight fans.

To commemorate this special occasion, Beard Papa's is offering a variety of promotions at all of its USA locations, including:

  • Three winners will receive $100 e-gift cards by participating in the social media sweepstakes on Instagram. Simply follow, tag, and like the giveaway post to enter.
  • Two winners per participating store will be awarded a free six-pack of cream puffs.
  • Loyalty program members will earn triple points on all purchases made through the app or website on August 8.
  • Customers can purchase any Papa's Faves 12-pack in-store on August 8 and receive an $8 discount.

"We welcome our loyal fans and new fans alike to come and celebrate this special anniversary at all our USA locations," says Mark Nathan, marketing director for Beard Papa's. "We are thrilled to share our cream puffs with our community and express our gratitude for their continued support."

Since launching in Japan in 1999, Beard Papa's has grown to over 475 stores in 15 countries and territories.