Lady M, renowned for its world-famous Mille Crêpes and limited- edition luxury gifts, has announced the launch of its 2024 Mid-Autumn Collection. This year’s collection marks a celebration of tradition and innovation, offering a journey through flavors and craftsmanship synonymous with the essence of the Mid-Autumn Festival.

Central to this year’s offerings are the exquisite Celestial Splendor six-piece and two-piece Mooncake Gift Sets, meticulously crafted to embody the spirit of the festival. The Celestial Splendor six-piece set showcases a curated selection of mooncakes crafted in collaboration with Kee Wah Bakery, featuring flavors of Earl Grey, Black Sesame and Passion Fruit - an homage to Lady M's best-selling Mille Crêpes cakes. Additionally, the two-piece set includes Matcha Chocolate Custard Mooncakes, inspired by Lady M's newest Mille Crêpes cake creation.

Highlighting the collection is a handheld lantern that captivates with its illuminated diorama. Adorned with intricate illustrations of rabbits, the moon, lanterns, starfruits and Osmanthus trees, the lantern transports you to a moonlit scene of celestial wonders. Activate the lantern to reveal a captivating projection, where laser-cut illustrations unveil a lucky rabbit, a nod to the festival’s traditions.

"I have always wanted to create a Mid-Autumn collection with a projection feature—we know Lady M customers appreciate a gift that they can keep and revisit every season," says Lady M chief executive officer Ken Romaniszyn.

In addition to the six-piece Gift Set ($88), Lady M is introducing a miniature two-piece Gift Set ($43) available exclusively at Lady M Boutiques beginning August 19. Lady M is also offering a Celestial Splendor Mid-Autumn Cake Bundle for online shipping that includes it six-piece Gift Set and its Slice of the Best: Mid-Autumn Collection cake, created in celebration of this year's exquisite mooncake flavors. This limited edition Slice of the Best features three slices each of Passion Fruit, Sesame Ti Kuan Yin, Earl Grey and Matcha Chocolate Mille Crêpes.

Celestial Splendor Gift Sets are available now for nationwide shipping or boutique pick-up commencing August 19. Early reservations are recommended to secure these coveted gifts, which are anticipated to sell out quickly.