Bruegger's Bagels kicks off its annual fundraising for Children's Miracle Network Hospitals today with a coffee-flavored campaign that benefits children's hospitals across the US. The bagel chain, known for its authentic, award-winning New York style bagels, will donate a portion of proceeds from sales of its popular Bottomless Mugs through the end of the year.

Bruegger's Bottomless Mug Club started more than 10 years ago, and has been helping out local children's hospitals since 2010. Guests who purchase the Bottomless Mug receive free coffee, tea and soda for the remainder of 2012 and throughout 2013, saving an average of $300 per year. Sales begin today at nearly all of 300+ Bruegger's locations nationwide.

"Through the Bottomless Mug campaign, Bruegger's staff and loyal guests can work miracles together for their local children's hospital," says Bruegger's Bagels President David Austin. "Our customers love the benefits of the Bottomless Mug, but more importantly, enjoy the opportunity to help kids in need."

The highlight of the national campaign comes on Wednesday, Nov. 14, when Bruegger's hosts its popular annual Free Coffee Day until 2 p.m. Guests can enjoy their first cup on Bruegger's while donating their spare change (or more) to Children's Miracle Network Hospitals at canisters located by the register. In 2011, guests contributed more than $30,000 on Free Coffee Day.

"Bruegger's Bagels is such a valued partner, raising both awareness and funds for our local hospitals," says Children's Miracle Network Hospitals Chief Corporate Partnerships Officer Clark Sweat. "Through sales of its coffee mugs and the support of its guests, Bruegger's helps us do more good for millions of children and families across the US"

Last year, Bruegger's donated nearly $100,000 to benefit kids and families in need through Children's Miracle Network Hospitals. In addition to the Bottomless Mug campaign, Bruegger's neighborhood bakeries host fundraisers and events for local children's hospitals throughout the year.