EQUII, the complete protein food tech startup transforming the nutritional value of flour, has announced the launch of its newest product innovation: Pasta. Available in two boxed varieties, Mac & Cheese and Rigatoni, the new Pasta lineup joins EQUII’s portfolio of Complete Protein Breads – Power, Balance, and Thin (each available in Classic Wheat and Multigrain) – in reinforcing the brand’s commitment to creating better-for-you pantry staples, while offering superior nutrition and an easier way to add complete protein in consumers’ diets.

EQUII created the world’s first complete protein flour using fermentation, with the launch of its flagship bread products last year. With its Mac & Cheese and Rigatoni, consumers can now indulge in comfort foods with the same taste but in a more health-conscious way.

EQUII Mac & Cheese (MSRP: $3.49 for 6-ounces) provides 19 grams of protein, 6 grams of fiber and 33 percent less net carbs per 3.5-ounce serving, while EQUII Rigatoni (MSRP: $3.49 for 8-ounces) provides 28 grams of protein, 10 grams of fiber and 30 percent less net carbs per serving.

Along with this new innovation, EQUII is introducing a refreshed look to the brand’s personality and packaging. The new designs feature vibrant colors and designs, showcasing the brand’s joyful personality. The packaging also highlights the nutritional value in easy-to-read copy to provide consumers with added transparency. This new look reflects the company’s initiative to express optimism and authenticity in everything they do.

“Since the beginning, EQUII has set out to create flour based foods that people can enjoy without guilt or hesitation,” says Monica Bhatia, co-founder and co-chief executive officer of EQUII. “The introduction of EQUII Rigatoni and Mac & Cheese to the pasta category allows us to stand out amongst competitors and empower consumers to eat without compromising on foods they love. And with the added benefit of complete protein, these new pastas offer balanced nutrition for all ages and dietary needs.”

“With the plant-based protein market projected to reach over $40 billion in the next ten years, now is the time to continue pushing the envelope with product innovations to disrupt the status-quo of pantry staples. With the introduction of our new pasta products, we are able to offer consumers even more ways to enjoy our complete protein products,” adds Baljit Ghotra, co-founder and co-chief executive officer of EQUII.

EQUII Mac & Cheese and Rigatoni will be available for purchase online and on EQUII’s Amazon storefront. The brand will also expand upon these offerings in the fall, with additional Pasta varieties (Farfalle, Rotini, Cavatappi, Shells) as well as additional Mac & Cheese varieties (Cheddar, White Cheddar, Five Cheese, Smoked Gouda and Cheddar Jalapeño).