August brings increased summer heat, and consumers can’t help but look to a cooler future. Yelp’s Trends Tracker for the month finds that ‘Augtober’ is looming, with the early return of pumpkin spice on people’s minds.
It’s not just social feeds that are already reflecting this change – fall menus are launching well before the summer heat has a chance to cool off. On Yelp, searches are already increasing for pumpkin spice latte (up 227 percent), pumpkin (up 118 percent) and apple picking (up 76 percent).
The pistachio craze is also trending, with consumers swapping pistachios in a variety of food products. From the viral pistachio chocolate bar flying off the shelves of local shops, to baristas adding pistachio milk at coffee shops, this nutty ingredient is everywhere. Creations including pistachio-filled croissants from spots like Angelina Bakery in New York are trending, while pistachio cream is becoming popular for at-home cooking and baking.
Pistachio search increases include:
- Pistachio chocolate - 21,500%
- Pistachio - 119%
- Pistachio croissant - 118%
- Pistachio latte - 94%
- Pistachio cream - 93%
