Voortman Bakery is bringing the flavors, shapes and colors of fall to consumers with two seasonal products – new Fall Favorites Cookies and returning Pumpkin Spice Wafers. These snacks have rolled out nationwide and will be available in stores for a limited time.
Fall Favorites Cookies feature an assortment of three festive shapes, including pumpkins, fall leaves and turkeys. Each shortbread cookie is topped with seasonally colored orange, red or brown sprinkles. Pumpkin Spice Wafers are also back, featuring pumpkin spice-flavored crème sandwiched between crisp wafers.
“With fall just around the corner, the best way to welcome it is with our limited-edition fall cookies and wafers,” says Chris Balach, vice president, marketing, Sweet Baked Snacks at The J.M. Smucker Co. “We are excited for consumers to share our seasonal cookies and wafers with family and friends, especially those consumers that, like us, love all things pumpkin spice.”
Voortman Bakery's fall cookies and wafers are available now at select grocery retailers nationwide. The Fall Favorites Cookies come in a resealable 7.76-ounce package and the Pumpkin Spice Wafers come in a 10.6-ounce package.