Coca-Cola and the OREO have teamed up as “Besties” to create two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. The two iconic brands are, for a limited time, celebrating besties around the world with the product launch, as well as unique digital and physical experiences.

“Bringing together the playfulness of OREO and the Real Magic of Coca-Cola is unexpected, but also feels right because our brands are alike in so many ways,” says Oana Vlad, global vice president – brand strategy at The Coca-Cola Company. “As a first-of-its-kind collaboration for both brands, we are thrilled for besties around the world to join us in celebrating new products, great experiences and unexpected moments of connection.”

“At OREO, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante,” says Eugenia Zalis, global head of marketing and brand for OREO, Mondelez International. “The bestie bond forged between OREO and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”

Both products feature a captivating design and sleek packaging, adorned with the distinctive OREO cookie embossments and stacked Coca-Cola bottles. Coca-Cola OREO Zero Sugar Limited Edition features a refreshing Coca-Cola taste with flavorful hints inspired by OREO cookies. The OREO Coca-Cola Sandwich Cookie features a distinctive red and black color-blocked design featuring two unique basecakes, one classic chocolate (that contains Coca-Cola syrup) and one red-colored golden embossed with Coca-Cola designs, with a smooth white-colored creme. The basecakes are paired with a Coca-Cola taste fans know and love, and popping candies that bring a “fizz” sensation to every bite.

Created in partnership with Spotify, the OREO and Coca-Cola brands will unveil the ‘Bestie Mode Digital Experience,’ an exclusive platform and first-of-its-kind musical experience designed for besties to merge music tastes and enjoy together.

By scanning a QR code on Coca-Cola and the OREO brand products, fans can follow the steps to explore ‘Bestie Mode’ and sync up music preferences with their bestie. Spotify Free users will also be invited to access the bestie experience via on-platform promotion. Once connected to a Spotify account, fans will be prompted with questions to see how their taste in music stacks up against their bestie’s. A playlist will be generated with combined music preferences for besties to enjoy together.

The two brands are also launching a “Bestie Mode” merchandise line in the United States with fashion retailer, Forever21. The collection features an apparel top, socks, tote bag, cosmetics bag, drinkware and notebooks with retail prices under $20. The collection will be available mid-September at select Forever 21 stores and online.