Insomnia Cookies, which was founded by a student on a college campus in 2003, is rewarding its most loyal fans returning back to school all-month-long with special treats and exclusive perks.
The late-night bakery chain is taking old school favorites and transforming them into new school flavors with the launch of its limited-edition Back to School collection. The new lineup looks to deliver nostalgia in every bite while motivating students during early morning classes or late-night study sessions.
The limited-edition Back to School collection is available at bakeries nationwide in-store and for local delivery through September 2, and includes:
- PB&J Filled Classic made with JIF® – Creamy, nutty JIF® peanut butter dough filled with grape jelly
- Cookies ‘N Cream Classic – Classic cookie dough mixed with chocolate sandwich cookies
To make the transition into the school year and the fall season just a little bit sweeter, Insomnia Cookies is offering two additional flavors. The Pumpkin Spice Latte Classic features pumpkin spice cookie dough mixed with vanilla flavored chips, and the Fruity Cereal and Milk Filled Classic features brown sugar dough mixed with fruity cereal pieces and is filled with a cereal milk flavored buttercream. They’re available at bakeries nationwide in-store and for local delivery from September 3 to 22.
All month long, customers can get rewarded by joining the all-new Insomnia Rewards program built just for Insomniacs. These perks include:
- New members will receive on free Classic cookie upon sign-up
- Members get 2x the points on all in-store purchases during the month of August
- Members who refer a friend will receive 100 points when their friend places their first order, and their friend will receive 100 points too
- Members can score a $1 Confetti Deluxe cookie in-store or via online or in-app delivery for one week only from Monday, 8/19 – Friday, 8/23
