After first collaborating with Olivia Rodrigo earlier this year to celebrate the Grammy Award-winning singer’s highly anticipated GUTS World Tour, Crumbl has announced that its Olivia Rodrigo GUTS Cookie is now available across all Crumbl locations in the United States and Canada through August 24.
Inspired by the pop-rock sensation’s music, Olivia Rodrigo’s GUTS Cookie features two chilled purple vanilla cookies sandwiched around layers of triple-berry jam and light vanilla buttercream. It is then rolled in colorful star-studded sprinkles and topped with a star cutout.
As part of the partnership, Olivia Rodrigo’s GUTS Cookie was initially introduced at select Crumbl locations near her concert stops.
“We are thrilled with this partnership introducing Olivia Rodrigo’s GUTS Cookie, a unique treat inspired by her remarkable music,” says Sawyer Hemsley, chief branding officer and co-founder of Crumbl. “This collaboration marks a celebration of creativity and flavor, bringing fans a memorable experience that perfectly combines music and the Crumbl experience.”